Product Marketing Manager

A B2B payments provider based in London is seeking a Product Marketing Manager to assist the business generate innovative insights and shape the product strategy to help the business achieve it’s 5-year growth ambitions.

Responsibilities

• Lead the delivery of product marketing strategy to drive growth for businesses in close partnership with strategy, product, and marketing teams.
• Develop a deep understanding of our customers, needs, competitors and develop unique value proposition
• Define, test and refine global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
• Plan an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
• Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
• Leverage qualitative and quantitative insights
• Monitor key business indicators around product adoption, usage, and satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
• Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.

Requirements

• Experience in product marketing, marketing or product strategy function at a fast growing tech company
• Financial Services and/or Financial Technology experience preferred or B2B tech
• Product marketing experience in SAS / software would be considered
• Bachelor’s degree or equivalent
• Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
• Strong written and spoken communication skills essential
• Hands-on self starter

Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics

£90-100,000

3-days in the office